If you own a tanning salon, you may have noticed that your customer base is predominantly female. While it’s great to have a loyal female customer base, it’s important to tap into the male market to expand your business. Attracting male customers to your tanning salon can be challenging, but it’s not impossible.

How to Attract Male Customers to Your Tanning Salon.

1. Offer Customized Tanning Packages

Men have different tanning preferences compared to women. While some women may want to achieve a deep bronze tan, men may prefer a subtle, natural-looking glow. To attract male customers, it’s essential to offer customized tanning packages that cater to their specific needs. Consider offering shorter tanning sessions or packages that include a lower intensity of UV rays. Additionally, you can provide customized skin care products that cater to male customers. For instance, you could offer a moisturizer that helps prevent dry skin or after-tan products that help soothe any irritation.

2. Advertise to Men

When advertising your tanning salon, it’s essential to tailor your message to male customers. Consider creating ads that feature men or products that are specifically designed for men. Advertise in places where men are likely to see your ads, such as sports magazines, health clubs, and sports arenas. Social media is another effective advertising platform that allows you to target your ideal customer demographic.

3. Offer Add-On Services

To attract male customers, it’s essential to offer additional services that appeal to them. Consider offering add-on services such as body hair removal, facials, or massages. Men who tan often want to look their best, and providing these additional services can help them achieve their desired look. Additionally, these services can make your salon stand out from competitors and create a unique experience for your male customers.

4. Create a Comfortable Atmosphere

Many men may feel uncomfortable or self-conscious in a tanning salon environment that feels too feminine. To create a welcoming atmosphere, it’s essential to consider the decor and layout of your salon. Choose neutral colors or darker shades that appeal to male customers. Additionally, you could provide comfortable seating, magazines or newspapers that cater to men, or even a television showing sports or news channels. It’s also important to ensure that your staff is welcoming and knowledgeable about your products and services.

5. Offer Special Deals for Men

Offering special deals for male customers is an effective way to attract new clients. Consider offering discounted packages or membership rates for male customers. You could also run special promotions during events such as Father’s Day or Movember to encourage men to try out your salon. Additionally, you could offer a referral program, where male customers who refer new customers receive discounts or free services.

6. Partner with Other Businesses

Partnering with other businesses that cater to men can help you attract new customers. Consider partnering with a local barbershop, men’s clothing store, or gym to offer discounts or promotions. Additionally, you could host events or workshops that cater to men’s interests, such as a skincare workshop or a fitness class.

Attracting male customers to your tanning salon requires a targeted approach that caters to their specific needs and preferences. By offering customized tanning packages, advertising to men, providing add-on services, creating a comfortable atmosphere, offering special deals, and partnering with other businesses, you can expand your customer base and grow your business. With the right strategies, your tanning salon can become a go-to destination for men who want to look and feel their best.